TL;DR

  • Nvidia is reportedly in active negotiations to invest in Perplexity AI, according to The Information
  • The valuation under discussion exceeds $30 billion
  • Perplexity already has over 100 million monthly active users and an ARR approaching $500 million
  • An investment would reinforce Nvidia's position as a key player in the AI search market

Nvidia could become a major shareholder in Perplexity

According to The Information, as reported by Seeking Alpha, Nvidia is in concrete talks to invest in AI search company Perplexity. The valuation being discussed is said to exceed $30 billion — a significant jump from the approximately $23 billion at which the company was valued in January 2026.

Nvidia has previously shown interest in Perplexity and is already listed among the company's investors, according to available background information on its funding history. A potential new round would signal that the chip giant is looking to further strengthen its strategic foothold in the AI search segment.

Perplexity has grown from a valuation of $121 million in April 2023 to over $30 billion in 2026 — an increase of nearly 250 times in three years.
Nvidia in talks to invest in Perplexity at $30 billion valuation - Bilde 1

Explosive growth underpins the price tag

Perplexity's high valuation is not without foundation. The company has demonstrated strong user growth: monthly searches rose from 230 million in August 2024 to 780 million in May 2025 — an increase of 240 percent in nine months. By early 2026, the platform had surpassed 100 million monthly active users.

The revenue picture is equally impressive. Annualized recurring revenue (ARR) reportedly passed $450 million in March 2026, and research firm Sacra estimates the company reached $500 million in annualized revenue in April 2026 — growth of 335 percent year over year.

$30B+
Valuation under discussion
$500M
Estimated ARR (April 2026)
Nvidia in talks to invest in Perplexity at $30 billion valuation - Bilde 2

Battle against Google for the search market

Perplexity is positioning itself directly against Google by offering synthesized answers with source citations rather than a list of links. While Google earns the bulk of its revenue from search-related advertising — a market estimated to be worth $175 billion in 2025 — Perplexity switched to a subscription model in February 2026 and removed ad-supported search from its product.

Google has responded with its own AI features, including AI Overviews and AI Mode, both of which use the Gemini model to generate summaries with source links. Experts note that Perplexity stands out for its greater source transparency and lower error rate on complex queries, while Google continues to dominate broad informational and transactional searches.

Nvidia secures its AI position

For Nvidia, such an investment is about more than financial returns. The company is already the dominant supplier of GPU infrastructure powering the large language models that Perplexity builds on — including models from Anthropic and OpenAI. Taking an ownership stake in a fast-growing AI search company gives Nvidia strategic exposure to the application layer of the AI value chain, not just the hardware side.

Neither party has yet confirmed that a deal has been finalized. The Information's report should therefore be read as information from the negotiating table, not as an announcement of a completed transaction.